— A whole lot more than just a website
Doosan's engineering branch manages its European business here in Prague, from offices just across the river from us. But we're even closer to the Korean tech giant in our common goal – to strengthen the Doosan brand and help develop ever more efficient internal processes.
Project Lead: Jan Kaše
Creative Director: Dirk Wright
Strategy & Copywriting: Josef Havlík
Graphic Design & Illustration: Lucie Koutníková
Build: Mirek Beneš
Coding: Michal Šindelař & Petr Bryx
A slow website with high maintenance costs. Made more frustrating with its mobile un-friendliness and limited analytical insight.
A website re-built from the ground up. Doosanequipment.eu is fully responsive with sophisticated analytics, comprehensive remarketing options, streamlined lead management procedures (with call centre integration), and significantly faster distribution of leads to dealers.
The result — Let the numbers sing:
The new website saw an 800% increase in lead generation and more than doubled its interactions, while achieving considerable reductions in maintenance costs.
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