Earthsight — A singular voice defending the world’s forests

Web Design, Brand Strategy, Digital Strategy

Our London-based client, Earthsight, is an NGO aggressively exposing illegal deforestation world-wide. With a focus on first-hand, on-the-ground documentation of crimes against both people and the planet, Earthsight exposes the corruption and complacency of businesses, financiers and consumers.

Bringing five world-saving initiatives together under one roof

Prior to our involvement Earthsight existed as multiple related, albeit disconnected projects: Earthsight, Timberleaks, the Illegal Deforestation Monitor, the Timber Investigation Centre, and a handful of other off-site investigations. These initiatives were fighting not only against illegal deforestation, but also against each other for public attention.

In close consultation with Earthsight, the team was able to restructure the digital platform into a single website, better serving the interests of all involved. Through the online merger, Earthsight's brand and communication was emboldened, moving it from a fairly inconspicuous presence to an authority on anti-deforestation projects on a truly global scale.

Our solution

We refreshed the visual identity and built a mobile-friendly, future-proof website from the ground up. From concept and design, to coding and programming, we successfully brought all digital channels in-line with a strong singular voice.