3D Renders for Bobcat (+ an entirely new approach to product photos)

3D, Digital Strategy, Campaigns

We support the global compact equipment giant at its EMEA HQ in the Czech Republic, covering content creation, web maintenance, internal tool development, social channels and performance campaigns. So it came as no surprise to them when we ran the numbers, built the team, and proposed moving entirely to 3D.

The challenge

Content creation is expensive and made all the more difficult when complex international photoshoots become obsolete with the next product update. An inflexible process which just can't hold its weight for one of the fastest innovating companies in its field.

Our solution

In cooperation with Bobcat, we set up an entirely new content creation flow centred around 3D machine renders. Together we are now handling the entire creative process – from raw 3D data, to post production, design and messaging.

The result

Immense flexibility, substantial budget savings, and unlimited creative options for all future campaigns both online and offline. In particular, we hope to spearhead training and AR video & applications.

German financing visuals, just one example of our 3D work ‘in the field.

  • Project lead: Jan Kaše
  • Creative Director: Dirk Wright
  • 3D lead: Sebastian Tauchen

From family businesses to Fortune 500’s — we’re here to help, wherever you are.

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3D Renders for Bobcat (+ an entirely new approach to product photos)

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